Avon

Avon

Building The World's Premier Company For Women

Klepacki, Laura

John Wiley and Sons Ltd

05/2005

264

Dura

Inglês

9780471710264

598

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Foreword ( Andrea Jung). Introduction. CHAPTER 1 Give Them What They Want. CHAPTER 2 Stay Focused. CHAPTER 3 Hire the Best Man (or Woman) for the Job. CHAPTER 4 Empower Your Sales Force. CHAPTER 5 Incentivize the Troops. CHAPTER 6 Constantly Innovate. CHAPTER 7 Keep Up with the Times. CHAPTER 8 Speak in Every Language. CHAPTER 9 Embrace Technology. CHAPTER 10 Connect with Your Customers. CHAPTER 11 Get Creative. CHAPTER 12 Makeovers Can Be a Thing of Beauty. CHAPTER 13 Give Back. Epilogue. Timeline of Significant Events in Avon History. Acknowledgments. Notes. Index.
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