China

China

The Consumer Revolution

Li, Conghua

John Wiley & Sons (Asia) Pte Ltd

02/1998

264

Dura

Inglês

9780471248620

0471248622

15 a 20 dias

600

Analyzes the economic changes within China from a consumer level. The author examines the cultural and economic factors that drive China and its people, outlining how they affect their business environment and suggesting strategies for companies to exploit the potential of this market.
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