Design for Communication

Introduction 15

What Is Graphic Design? 15

What Do Graphic Designers Do? 16

I Want to Be a Graphic Designer-Where Do I Begin? 16

The Design Process 17

Why Bother with Such a Long Process When I Just Like to Make Things? 20

Why Should I Do These Assignments? 20

Section 1: The Elements and Principles of Design 23

Star Symbol/Susan Merritt, San Diego State University, San Diego 26

Object Semantics/Kermit Bailey, North Carolina State University, Raleigh 34

Symbol Design/Lisa Fontaine, Iowa State University, Ames 38

Lettermark/Susan Merritt, San Diego State University, San Diego 43

Vinyletteror/Kenneth Fitzgerald, Old Dominion University, Norfolk 49

Letterform as Shape/Jan Conradi, State University of New York at Fredonia 53

Concert Poster/Arnold Holland, California State University, Fullerton 58

Design History Chair/Hank Richardson, Portfolio Center, Atlanta 63

Section 2: Typography as Image 67

Shaping Words/Richard Ybarra, Art Institute of California, San Diego 68

Newspaper Stories-A Typographic Workshop/Juergen Hefele, Fachhochschule Augsburg, Germany 70

Typographic Self-Portrait/Esen Karol, Mimar Sinan University, Istanbul, Turkey 76

Typographic Self-Portrait/Elizabeth Resnick, Massachusetts College of Art, Boston 79

Typeface Poster/Hyun Mee Kim, Samsung Art and Design Institute, Seoul, Korea 83

Directions Poster/Frank Baseman, Philadelphia University, Philadelphia 86

Poetry in Motion/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston 91

Section 3: Creative Wordplay 97

Descriptive Pairs/Elizabeth Resnick, Massachusetts College of Art, Boston 99

Letters as Image/Hyun Mee Kim, Samsung Art and Design Institute, Seoul 102

Concrete Poetry/Kenneth Fitzgerald, Old Dominion University, Norfolk 105

Arthur Murray Dance Advertisement/Frank Baseman, Philadelphia University, Philadelphia 109

CD Cover: Typographic Music/Heather Corcoran, Washington University, St. Louis 114

Section 4: Word and Image 121

Word and Image/Elizabeth Resnick, Massachusetts College of Art, Boston 123

Book Cover Design: The Interpretation of Dreams by Sigmund Freud/Elizabeth Resnick, Massachusetts College of Art, Boston 127

Book Cover Design: Einstein's Dreams by Alan Lightman/Elizabeth Resnick, Massachusetts College of Art, Boston 131

Postage Stamp Design: A Celebration of Cultural Diversity in America/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston 135

Postage Stamp Design: A Celebration of American Primary Education: Reading, Writing, Mathematics, and Science/Elizabeth Resnick, Massachusetts College of Art, Boston 140

Stamp Design/Michael Burke, Fachhochschule Schwaebisch Gmuend, Germany 145

Sculpture Poster/Tom Briggs, Massachusetts College of Art, Boston 148

Gardening Poster/Karen Berntsen, Carnegie Mellon University, Pittsburgh 151

The Kitchen of Meaning Exhibition Poster/Kermit Bailey, North Carolina State University, Raleigh 154

Section 5: Grid and Visual Hierarchy 159

Typographic History Spread/Elizabeth Resnick, Massachusetts College of Art, Boston 160

Two-Sided Typeface Poster/Judith Aronson, Simmons College, Boston 165

Three Type Specimens/Carol Sogard, University of Utah, Salt Lake City 174

Visual Poetry Calendar/Peggy Re, Beth Hay, University of Maryland, Baltimore County 178

The Science Lecture Series Posters/Elizabeth Resnick, Massachusetts College of Art, Boston 187

Book: Lewis and Clark/Heather Corcoran, Washington University, St. Louis 191

Journey Journal/Guelizar Cepoglu, London College of Printing, London 195

Section 6: Visual Advocacy 201

The Literacy Poster: Learn to Read/Elizabeth Resnick, Massachusetts College of Art, Boston 203

Human Rights Poster/Elizabeth Resnick, Massachusetts College of Art, Boston 208

Designing Dissent: Advocacy Poster Series/Elizabeth Resnick, Massachusetts College of Art, Boston 212

Happy Deutschland/Juergen Hefele, Fachhochschule, Augsburg, Germany 218

Three-dimensional Direct Response (Mail) Solicitation/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston 221

Tolerance Bus Shelter Poster/Frank Baseman, Philadelphia University, Philadelphia 228

Bibliography 235

Instructor Contact Information 247

Index 249

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• Design gráfico

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