Digital Marketing
-15%
portes grátis
Digital Marketing
Global Strategies from the World's Leading Experts
Wind, Yoram (Jerry); Mahajan, Vijay
John Wiley & Sons Inc
02/2001
432
Mole
Inglês
9780471361220
15 a 20 dias
650
Descrição não disponível.
FOUNDATIONS.
The Challenge of Digital Marketing (J. Wind and V. Mahajan).
The Digital Technological Environment (T. Ruefli, et al.).
Infrastructure for E-Business (R. Kohli).
Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies (E. Clemons and S. Bradley).
Economic Perspectives on Digital Marketing (A. Barua, et al.).
Digital Marketing and the Exchange of Knowledge (T. Davenport and S. Jarvenpaa).
CONSUMER BEHAVIOR AND MARKET RESEARCH.
Consumer Behavior in Digital Environments (U. Dholakia and R. Bagozzi).
The Internet Buyer (D. Reibstein).
Rethinking Market Research for the Digital World (R. Burke, et al.).
Data Mining Digital Customers (N. Levin and J. Zahavi).
IMPLEMENTATION.
Technology-Driven Demand: Implications for the Supply Chain (M. Fisher and D. Reibstein).
New Offering Realization in the Networked Digital Environment (S. Balasubramanian, et al.).
Digital Marketing Communication (J. Deighton and P. Barwise).
Pricing Opportunities in the Digital Age (H. Simon and H. Schumann).
Contributors.
Index.
The Challenge of Digital Marketing (J. Wind and V. Mahajan).
The Digital Technological Environment (T. Ruefli, et al.).
Infrastructure for E-Business (R. Kohli).
Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies (E. Clemons and S. Bradley).
Economic Perspectives on Digital Marketing (A. Barua, et al.).
Digital Marketing and the Exchange of Knowledge (T. Davenport and S. Jarvenpaa).
CONSUMER BEHAVIOR AND MARKET RESEARCH.
Consumer Behavior in Digital Environments (U. Dholakia and R. Bagozzi).
The Internet Buyer (D. Reibstein).
Rethinking Market Research for the Digital World (R. Burke, et al.).
Data Mining Digital Customers (N. Levin and J. Zahavi).
IMPLEMENTATION.
Technology-Driven Demand: Implications for the Supply Chain (M. Fisher and D. Reibstein).
New Offering Realization in the Networked Digital Environment (S. Balasubramanian, et al.).
Digital Marketing Communication (J. Deighton and P. Barwise).
Pricing Opportunities in the Digital Age (H. Simon and H. Schumann).
Contributors.
Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
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FOUNDATIONS.
The Challenge of Digital Marketing (J. Wind and V. Mahajan).
The Digital Technological Environment (T. Ruefli, et al.).
Infrastructure for E-Business (R. Kohli).
Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies (E. Clemons and S. Bradley).
Economic Perspectives on Digital Marketing (A. Barua, et al.).
Digital Marketing and the Exchange of Knowledge (T. Davenport and S. Jarvenpaa).
CONSUMER BEHAVIOR AND MARKET RESEARCH.
Consumer Behavior in Digital Environments (U. Dholakia and R. Bagozzi).
The Internet Buyer (D. Reibstein).
Rethinking Market Research for the Digital World (R. Burke, et al.).
Data Mining Digital Customers (N. Levin and J. Zahavi).
IMPLEMENTATION.
Technology-Driven Demand: Implications for the Supply Chain (M. Fisher and D. Reibstein).
New Offering Realization in the Networked Digital Environment (S. Balasubramanian, et al.).
Digital Marketing Communication (J. Deighton and P. Barwise).
Pricing Opportunities in the Digital Age (H. Simon and H. Schumann).
Contributors.
Index.
The Challenge of Digital Marketing (J. Wind and V. Mahajan).
The Digital Technological Environment (T. Ruefli, et al.).
Infrastructure for E-Business (R. Kohli).
Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies (E. Clemons and S. Bradley).
Economic Perspectives on Digital Marketing (A. Barua, et al.).
Digital Marketing and the Exchange of Knowledge (T. Davenport and S. Jarvenpaa).
CONSUMER BEHAVIOR AND MARKET RESEARCH.
Consumer Behavior in Digital Environments (U. Dholakia and R. Bagozzi).
The Internet Buyer (D. Reibstein).
Rethinking Market Research for the Digital World (R. Burke, et al.).
Data Mining Digital Customers (N. Levin and J. Zahavi).
IMPLEMENTATION.
Technology-Driven Demand: Implications for the Supply Chain (M. Fisher and D. Reibstein).
New Offering Realization in the Networked Digital Environment (S. Balasubramanian, et al.).
Digital Marketing Communication (J. Deighton and P. Barwise).
Pricing Opportunities in the Digital Age (H. Simon and H. Schumann).
Contributors.
Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
