Do-It-Yourself Advertising and Promotion
Do-It-Yourself Advertising and Promotion
How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!
John Wiley & Sons Inc
04/2003
360
Mole
Inglês
9780471273509
576
Descrição não disponível.
Preface. Acknowledgments. Introduction. Table of Checklists and Key Charts. Chapter 1. Branding and Your Brand Asset Assessment. Chapter 2. Newspaper and Magazine Advertising. Chapter 3. Selecting Print Media. Chapter 4. Flyers, Brochures, Bulletins, and Invitations. Chapter 5. Direct Mail and Database Direct Marketing. Chapter 6. Catalogs: A Project for Creative Nitpickers. Chapter 7. Out-of-Home Advertising and Promotion. Chapter 8. Successful Yellow Pages Advertising. Chapter 9. From Telemarketing to Teleservicing. Chapter 10. Fax and Broadcast Fax. Chapter 11. Basic Internet Advertising: It Doesn't Have to Start on the Internet. Chapter 12. Publicity and Public Relations. Chapter 13. Media Creativity and Production: Video, CD, TV, Radio, and Web Site. Chapter 14. Conventions, Trade Shows, Consumer Shows, and Meetings. Chapter 15. Moving Your Project from Disk or Art through Film and Printing. Chapter 16. Distribution: On Working with Your DMPC (Direct Mail Production Company). Index.
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edition; second; hahns; stretching; creative; promotional; reader; daily; budgets; background; industry; serves; necessity; practical; wisdom; wit; board; chairman; madison; guide; doityourself; main; create; promotion; advertising; avenue; budget
Preface. Acknowledgments. Introduction. Table of Checklists and Key Charts. Chapter 1. Branding and Your Brand Asset Assessment. Chapter 2. Newspaper and Magazine Advertising. Chapter 3. Selecting Print Media. Chapter 4. Flyers, Brochures, Bulletins, and Invitations. Chapter 5. Direct Mail and Database Direct Marketing. Chapter 6. Catalogs: A Project for Creative Nitpickers. Chapter 7. Out-of-Home Advertising and Promotion. Chapter 8. Successful Yellow Pages Advertising. Chapter 9. From Telemarketing to Teleservicing. Chapter 10. Fax and Broadcast Fax. Chapter 11. Basic Internet Advertising: It Doesn't Have to Start on the Internet. Chapter 12. Publicity and Public Relations. Chapter 13. Media Creativity and Production: Video, CD, TV, Radio, and Web Site. Chapter 14. Conventions, Trade Shows, Consumer Shows, and Meetings. Chapter 15. Moving Your Project from Disk or Art through Film and Printing. Chapter 16. Distribution: On Working with Your DMPC (Direct Mail Production Company). Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
