Emeril!

Emeril!

Inside the Amazing Success of Today's Most Popular Chef

Turner, Marcia Layton

John Wiley & Sons Inc

09/2004

256

Dura

Inglês

9780471656265

15 a 20 dias

452

Descrição não disponível.
TIMELINE. EMERIL'S AWARDS AND OTHER RECOGNITIONS.

INTRODUCTION.

1. SEIZING OPPORTUNITIES.

2. NEW FRONTIERS: STRIKING OUT ON HIS OWN.

3. BANKING ON HIS POPULARITY.

4. EMERIL'S TIPPING POINT.

5. HITCHING HIS CAREER TO NEW ORLEANS'S GROWTH.

6. EXPANDING THE BUSINESS AND BUILDING A BRAND.

7. MANAGING THE EMERIL EMPIRE.

8. THE ART OF PARTNERING.

9. MANAGING HIS IMAGE.

10. MAXIMIZING MERCHANDISE.

11. CHANGING THE IMAGE OF COOKING.

EPILOGUE.

ENDNOTES.

ACKNOWLEDGMENTS.

INDEX.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
real; revealing; lagasse; outsized personality; television; gastronomic; emeril; way; catchphrases; new; american; notch; millions; fans; loyal; stomachs; first time; world; emerils; stories; candid; amazing; top; chef; todays; popular; reveals