Europe Incorporated

Europe Incorporated

The New Challenge

Montezemolo, Gianni

John Wiley & Sons Inc

09/1999

206

Dura

Inglês

9780471623885

15 a 20 dias

432

Descrição não disponível.
A VISION OF GREATER EUROPE.

Europe's Second Coming.

The New European Zoo.

The Northern Bees.

The Atlantic Storks.

The Southern Gazelles.

The Eastern Bears.

MANAGING GREATER EUROPE.

Organizing for Greater Europe.

The Innovation Imperative.

Brands, Prices and the Euro.

An Integrated Supply Chain.

The Continental Back Office.

Conclusion.

Bibliography.

Index.
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greater; outstanding; global; emergence; companies; strategic implications; book; europe; gianni montezemolo; international; major; executive; years; senior; experience; many; case; convincing; next; montezemolo; super power