Getting the Bugs Out
Getting the Bugs Out
The Rise, Fall and Comeback of Volkswagen in America
Kiley, David
John Wiley and Sons Ltd
10/2001
320
Dura
Inglês
9780471403937
0471403938
567
This is the informative story of the rise, fall, and re-birth of Volkswagen - both the company and the car. It explains how VW lost its focus for decades and then regained it through a better understanding of its core market, marketing, advertising, and solid manufacturing and design.
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This is the informative story of the rise, fall, and re-birth of Volkswagen - both the company and the car. It explains how VW lost its focus for decades and then regained it through a better understanding of its core market, marketing, advertising, and solid manufacturing and design.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
