Getting to VITO (The Very Important Top Officer)

Getting to VITO (The Very Important Top Officer)

10 Steps to VITO's Office

Parinello, Anthony

John Wiley & Sons Inc

02/2005

272

Mole

Inglês

9780471675198

15 a 20 dias

392

Descrição não disponível.
Acknowledgments ix

Preface xi

Don't Skip This Part 1

Part One VITO Selling: The New Generation 3

Chapter 1 Setting the Stage 5

Chapter 2 Results and the Process That Drives Them 15

Chapter 3 Value versus Values 25

Chapter 4 Your Personal Value 33

Chapter 5 Will the Real VITO Please Stand Up? 43

Chapter 6 VITO's VITO 49

Chapter 7 What You and VITO Already Have in Common 57

Chapter 8 What You and VITO Could Have in Common 61

Chapter 9 What's on VITO's Mind? 71

Chapter 10 Prioritize, Prioritize, Prioritize 77

Part Two Making Contact 87

Chapter 11 Previews of Coming Attractions 89

Chapter 12 The VITO Referral 97

Chapter 13 The Nine VITO Correspondence Elements 117

Chapter 14 The Fab Five 131

Chapter 15 Wave Goodbye to Seemore 151

Part Three Best Practices 169

Chapter 16 The Voice of Power 171

Chapter 17 Six Goals for the Big Phone Call 179

Chapter 18 The VITO "Elevator Pitch" 189

Chapter 19 Allies at the Gate 201

Chapter 20 The Art of the Voice Mail Message 211

Chapter 21 Ten Steps to VITO's Office 219

Appendix A Template of Ideal Prospects 229

Appendix B Meet Your Coach 237

Appendix C The Greatest Timesaving Tool in the Free World 245

Index 255
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