Global Strategy and the Organization
Global Strategy and the Organization
Govindarajan, Vijay; Gupta, Anil
John Wiley and Sons Ltd
06/2003
224
Mole
Inglês
9780471454229
0471454222
283
Focuses on the four essential tasks for transforming a company in a global success: identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in key markets; convert global presence into global competitive advantage; cultivate a global mindset; and strive to reinvent the rules of the global game.
Chapter 1. The Challenge of Globalization.Chapter 2. Developing a Global Expansion Strategy.Chapter 3. Analysis of Wal Mart's Global Expansion.Chapter 4. Building Global Competitive Advantage.Chapter 5. Cultivating a Global Mindset.Chapter 6. Leveraging Knowledge Across the Global Network.Chapter 7. Creating and Managing Global Business Teams.Chapter 8. Transforming the Global Game.Chapter 9. Globalization in the Digital Age.Notes.Bibliography.Name and Subject Index.Company Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Focuses on the four essential tasks for transforming a company in a global success: identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in key markets; convert global presence into global competitive advantage; cultivate a global mindset; and strive to reinvent the rules of the global game.
Chapter 1. The Challenge of Globalization.Chapter 2. Developing a Global Expansion Strategy.Chapter 3. Analysis of Wal Mart's Global Expansion.Chapter 4. Building Global Competitive Advantage.Chapter 5. Cultivating a Global Mindset.Chapter 6. Leveraging Knowledge Across the Global Network.Chapter 7. Creating and Managing Global Business Teams.Chapter 8. Transforming the Global Game.Chapter 9. Globalization in the Digital Age.Notes.Bibliography.Name and Subject Index.Company Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
