Key Issues in the Pharmaceutical Industry
Key Issues in the Pharmaceutical Industry
Craig, A. M.; Malek, M.
John Wiley & Sons Inc
10/1999
224
Dura
Inglês
9780471965183
15 a 20 dias
420
Market Structure.
Dynamic Competition (R&D), Regulations and Government Policy, Promotional Activities.
Pricing and Profitability.
Relationship with the Third World.
Single European Market.
Conclusion.
Market Structure.
Dynamic Competition (R&D), Regulations and Government Policy, Promotional Activities.
Pricing and Profitability.
Relationship with the Third World.
Single European Market.
Conclusion.