Key Issues in the Pharmaceutical Industry

Key Issues in the Pharmaceutical Industry

Craig, A. M.; Malek, M.

John Wiley & Sons Inc

10/1999

224

Dura

Inglês

9780471965183

15 a 20 dias

420

Descrição não disponível.
Historical Background.

Market Structure.

Dynamic Competition (R&D), Regulations and Government Policy, Promotional Activities.

Pricing and Profitability.

Relationship with the Third World.

Single European Market.

Conclusion.
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