Knowledge@Wharton
Knowledge@Wharton
On Building Corporate Value
; ; ;
John Wiley and Sons Ltd
11/2002
240
Dura
Inglês
9780471008309
464
Descrição não disponível.
Introduction: You Cannot Violate the Laws of Economics. PART I: FRAMEWORK. 1. A Hare, a Tortoise, and the Business of Buying Groceries Online. 2. Creating Internet Strategies for Competitive Advantage. 3. Customer Behavior and Internet Strategies. 4. Managing Risks in Internet Strategy. PART II: EXPERIENCE. 5. How an Internet-Based Strategy Affects Financial Services. 6. Internet Strategy and the New Media. 7. Post Mortem: Lessons from the Online Stamp Market. 8. Online Exchanges: Do They Have a Future? Conclusion: Sustaining Competitive Advantage Amid Uncertainty. Appendix: Selected Readings. Endnotes. Index.
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Introduction: You Cannot Violate the Laws of Economics. PART I: FRAMEWORK. 1. A Hare, a Tortoise, and the Business of Buying Groceries Online. 2. Creating Internet Strategies for Competitive Advantage. 3. Customer Behavior and Internet Strategies. 4. Managing Risks in Internet Strategy. PART II: EXPERIENCE. 5. How an Internet-Based Strategy Affects Financial Services. 6. Internet Strategy and the New Media. 7. Post Mortem: Lessons from the Online Stamp Market. 8. Online Exchanges: Do They Have a Future? Conclusion: Sustaining Competitive Advantage Amid Uncertainty. Appendix: Selected Readings. Endnotes. Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
