Market Driven Enterprise

Market Driven Enterprise

Product Development, Supply Chains, and Manufacturing

Chakravarty, Amiya K.

John Wiley & Sons Inc

02/2001

528

Dura

Inglês

9780471244929

15 a 20 dias

990

Descrição não disponível.
Foreword.

Preface.

Acknowledgments.

INTERFACES AND DECISIONS IN AN ENTERPRISE.

Domain and Process Views of an Enterprise.

Manufacturing Marketing Interface.

Knowledge Organization for Domain Decisions.

PRODUCT DESIGN AND TIME-TO-MARKET.

Marketing Approaches to Product Design.

Design Engineering.

Concurrent Mapping of Product Features.

Product Platform and Variety.

Product Realization.

SUPPLY CHAINS AND RESPONSIVE MANUFACTURING.

The Extended Enterprise: A Supply Chain Perspective.

Electronic Chains of Suppliers and Customers.

Supply Chain Models.

Responsive Manufacturing.

Subject Index.

Author Index.
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