Marketing
-15%
portes grátis
Marketing
An Introduction
Masterson, Rosalind; Pickton, David
SAGE Publications Ltd
12/2010
528
Mixed media product
Inglês
9780857027917
0857027913
15 a 20 dias
Integrates the principles of marketing theory with the practice of marketing in the real world. This title contains E-focus, CRM focus, ethical focus, B2B focus and global focus boxes that present topics in marketing and help you to relate these to your own experience.
PART ONE: THIS IS MARKETING; Marketing Today; The Marketing Environment; PART TWO: MAKING SENSE OF MARKETS; Buyer Behaviour; Market Segmentation, Targeting and Positioning; Marketing Research; PART THREE: THE MARKETING MIX; Product; Service Products; Promotion (Marketing Communications); Place; Price; PART FOUR: MANAGING MARKETING; Building Brands Using the Marketing Mix; Marketing Planning.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Integrates the principles of marketing theory with the practice of marketing in the real world. This title contains E-focus, CRM focus, ethical focus, B2B focus and global focus boxes that present topics in marketing and help you to relate these to your own experience.
PART ONE: THIS IS MARKETING; Marketing Today; The Marketing Environment; PART TWO: MAKING SENSE OF MARKETS; Buyer Behaviour; Market Segmentation, Targeting and Positioning; Marketing Research; PART THREE: THE MARKETING MIX; Product; Service Products; Promotion (Marketing Communications); Place; Price; PART FOUR: MANAGING MARKETING; Building Brands Using the Marketing Mix; Marketing Planning.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
