Misbehaving

Misbehaving

The Making of Behavioural Economics

Thaler, Richard H.

Penguin Books Ltd

05/2015

432

Dura

Inglês

9781846144035

1846144035

700

Coupling discoveries in human psychology with practical understanding of incentives and market behaviour, this title shows how to make smarter decisions in an increasingly mystifying world. It reveals how behavioural economic analysis opens ways to look at everything from household finance to assigning faculty offices in a new building, and more.
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