More Than a Showroom
-15%
portes grátis
More Than a Showroom
Strategies for Winning Back Online Shoppers
Ogilvie, Jessica; Rapp, Adam; Bachrach, Daniel G.; Calamusa IV, Joe
Palgrave Macmillan
02/2016
200
Dura
Inglês
9781137551870
15 a 20 dias
471
Descrição não disponível.
1. Introduction: What is Showrooming?
2. Today's Customers
3. Reward Systems: Compensation at the Store Level
4. Reward Programs: Loyalty at the Store Level
5. In-Store Wi-Fi: Engaging Showroomers on Their Terms
6. Price Matching: to Match, or Not to Match?
7. No-No's at the Store Level: What NOT to do When Faced with Showrooming
8. Employee Coping Behaviors: Handling the Stresses of Showrooming with Proactive Engagement
9. Customer Service in a Technological World: A Timeless Strategy for a Digital Dilemma
10. Employees as Knowledge Brokers: Understanding How Expertise is Your Ally
Afterward
2. Today's Customers
3. Reward Systems: Compensation at the Store Level
4. Reward Programs: Loyalty at the Store Level
5. In-Store Wi-Fi: Engaging Showroomers on Their Terms
6. Price Matching: to Match, or Not to Match?
7. No-No's at the Store Level: What NOT to do When Faced with Showrooming
8. Employee Coping Behaviors: Handling the Stresses of Showrooming with Proactive Engagement
9. Customer Service in a Technological World: A Timeless Strategy for a Digital Dilemma
10. Employees as Knowledge Brokers: Understanding How Expertise is Your Ally
Afterward
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Showrooming;Retail;Customer Service;business;consulting;distribution;management;marketing;sales;service;social science;sociology;strategy;stress;trade
1. Introduction: What is Showrooming?
2. Today's Customers
3. Reward Systems: Compensation at the Store Level
4. Reward Programs: Loyalty at the Store Level
5. In-Store Wi-Fi: Engaging Showroomers on Their Terms
6. Price Matching: to Match, or Not to Match?
7. No-No's at the Store Level: What NOT to do When Faced with Showrooming
8. Employee Coping Behaviors: Handling the Stresses of Showrooming with Proactive Engagement
9. Customer Service in a Technological World: A Timeless Strategy for a Digital Dilemma
10. Employees as Knowledge Brokers: Understanding How Expertise is Your Ally
Afterward
2. Today's Customers
3. Reward Systems: Compensation at the Store Level
4. Reward Programs: Loyalty at the Store Level
5. In-Store Wi-Fi: Engaging Showroomers on Their Terms
6. Price Matching: to Match, or Not to Match?
7. No-No's at the Store Level: What NOT to do When Faced with Showrooming
8. Employee Coping Behaviors: Handling the Stresses of Showrooming with Proactive Engagement
9. Customer Service in a Technological World: A Timeless Strategy for a Digital Dilemma
10. Employees as Knowledge Brokers: Understanding How Expertise is Your Ally
Afterward
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.