Political Marketing

Political Marketing

Theory and Concepts

Henneberg, Stephan C M; O'Shaughnessy, Nicholas; Ormrod, Robert P.

Sage Publications Ltd

05/2013

224

Dura

Inglês

9780857025807

15 a 20 dias

540

Descrição não disponível.

Introduction
Theorical Issues in Political Marketing
Defining Political Marketing
Theories and Concepts in Political Marketing
The Triadic Interaction Model of Political Exchange
Critical Perspectives on Political Marketing
Political Marketing and Theories of Democracy
The Ethics of Political Marketing
Conceptual Issues in Political Marketing
Political Relationship Marketing
Strategic Political Postures
Political Market Orientation
Political Marketing Strategy and Party Organizational Structure
Symbolism in Political Marketing
Conclusion: Research Agendas for Political Marketing and Political Marketing Management

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marketing theory;marketing management;democracy;advertising;politics