Quantitative Analysis in Marketing Management
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Quantitative Analysis in Marketing Management
Davies, Fiona; Goode, Mark; Moutinho, Luiz
John Wiley & Sons Inc
05/1998
342
Mole
Inglês
9780471964308
15 a 20 dias
518
Descrição não disponível.
STATISTICAL ANALYSIS, DEMAND ANALYSIS AND FORECASTING IN MARKETING.
Data Collection and Sampling.
Further Statistical Techniques.
Demand Analysis.
Forecasting.
FINANCIAL ANALYSIS, OPERATIONS AND CONTROL SYSTEMS.
Financial Techniques.
Budgeting and Control.
Decision Techniques.
Operations Management.
FUTURE TRENDS AND CONCLUSION.
Future Trends.
Conclusion.
Appendices.
Index.
Data Collection and Sampling.
Further Statistical Techniques.
Demand Analysis.
Forecasting.
FINANCIAL ANALYSIS, OPERATIONS AND CONTROL SYSTEMS.
Financial Techniques.
Budgeting and Control.
Decision Techniques.
Operations Management.
FUTURE TRENDS AND CONCLUSION.
Future Trends.
Conclusion.
Appendices.
Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
easy subject; quantitative; kinder; concepts; gentler approach; various; drawn; techniques; book; new; disciplines; financial; problems; number; studies; end; parts statistics; three; management
STATISTICAL ANALYSIS, DEMAND ANALYSIS AND FORECASTING IN MARKETING.
Data Collection and Sampling.
Further Statistical Techniques.
Demand Analysis.
Forecasting.
FINANCIAL ANALYSIS, OPERATIONS AND CONTROL SYSTEMS.
Financial Techniques.
Budgeting and Control.
Decision Techniques.
Operations Management.
FUTURE TRENDS AND CONCLUSION.
Future Trends.
Conclusion.
Appendices.
Index.
Data Collection and Sampling.
Further Statistical Techniques.
Demand Analysis.
Forecasting.
FINANCIAL ANALYSIS, OPERATIONS AND CONTROL SYSTEMS.
Financial Techniques.
Budgeting and Control.
Decision Techniques.
Operations Management.
FUTURE TRENDS AND CONCLUSION.
Future Trends.
Conclusion.
Appendices.
Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.