Quantitative Analysis in Marketing Management

Quantitative Analysis in Marketing Management

Davies, Fiona; Goode, Mark; Moutinho, Luiz

John Wiley & Sons Inc

05/1998

342

Mole

Inglês

9780471964308

15 a 20 dias

518

Descrição não disponível.
STATISTICAL ANALYSIS, DEMAND ANALYSIS AND FORECASTING IN MARKETING.

Data Collection and Sampling.

Further Statistical Techniques.

Demand Analysis.

Forecasting.

FINANCIAL ANALYSIS, OPERATIONS AND CONTROL SYSTEMS.

Financial Techniques.

Budgeting and Control.

Decision Techniques.

Operations Management.

FUTURE TRENDS AND CONCLUSION.

Future Trends.

Conclusion.

Appendices.

Index.
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