Stories for Work

About the author ix

Acknowledgements xi

Introduction xiii

Part I: Shaping your stories 1

1 The science of storytelling 5

2 Four types of stories you need in business 15

3 How to find stories for work 23

4 How to construct and share your stories 33

Part II: Sharing your stories 43

5 Stories that work for presentations 47

6 Stories that work for change 55

7 Stories that work for sales 65

8 Stories that work for values and vision 75

9 Stories that work for your personal brand 85

10 Stories that work for coaching 97

11 Stories that work for job interviews 105

12 Stories that work for newsletters and blogs 115

Part III: Storytelling case studies 125

13 Australia Post case study 129

14 Bupa case study 139

15 Spark case study 151

Conclusion 163

Next steps 167

Index 169

Connect and share 175

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