Successful Corporate Fund Raising

Successful Corporate Fund Raising

Effective Strategies for Today's Nonprofits

Sheldon, K. Scott

John Wiley & Sons Inc

03/2000

191

Dura

Inglês

9780471350163

15 a 20 dias

438

Descrição não disponível.
THE BACKGROUND.

Introduction to Corporate Giving.

The Philosophy of Corporate Giving.

TYPES OF SUPPORT.

Direct Cash Support.

In-Kind Support.

Corporate Volunteerism.

THE PROCESS.

Researching Corporate Giving Programs.

Cultivation.

Solicitation.

Evaluation.

Recognition and Stewardship.

THE PEOPLE.

The Decision Makers.

THE STRATEGY.

Creating and Implementing an Effective and Sustainable CorporateFund-Raising Strategy.

Matching Gifts: A Case Study.

Issues, Trends, and Technology.

Appendices.

Resource Bibliography.

Index.
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charitable donations; percent; nationwide; currently; nearly; giving; accounts; experts; nonprofit; rise; flow; agree; programs; fear; gold; fund raisers; many; system; answers; questions; fund; critical; old hands; private; themselves; clearcut