Fictions of Business
Fictions of Business
Insights on Management from Great Literature
Brawer, Robert A.
John Wiley and Sons Ltd
09/1998
256
Dura
Inglês
9780471179993
047117999X
454
Weaving together the "real" world of business with the way business is written about in fiction, to show how business life mirrors art, this text consists of five essays that discuss common business problems and compare them to examples from works of fiction.
Introduction: The Fictions of Business and the Business of Fiction. Selling as Theater: The Art of Dazzling the Customer. Selling on a Grand Scale: Playing to an Image-Conscious Society. Maintaining Individuality in Corporate Life. Overcoming Corporate Gospel and the Will to Believe. Survival of the Fittest in a Darwinian Business World. Office Politics, Stress Management, and Chaos. Conclusion: The More Things Change ... Notes. A Working Man and Woman's Guide to Further Reading. Acknowledgments. Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Weaving together the "real" world of business with the way business is written about in fiction, to show how business life mirrors art, this text consists of five essays that discuss common business problems and compare them to examples from works of fiction.
Introduction: The Fictions of Business and the Business of Fiction. Selling as Theater: The Art of Dazzling the Customer. Selling on a Grand Scale: Playing to an Image-Conscious Society. Maintaining Individuality in Corporate Life. Overcoming Corporate Gospel and the Will to Believe. Survival of the Fittest in a Darwinian Business World. Office Politics, Stress Management, and Chaos. Conclusion: The More Things Change ... Notes. A Working Man and Woman's Guide to Further Reading. Acknowledgments. Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
