Web Survey Methodology

Web Survey Methodology

Lozar Manfreda, Katja; Vehovar, Vasja; Callegaro, Mario

Sage Publications Ltd

05/2015

344

Dura

Inglês

9780857028600

15 a 20 dias

760

Descrição não disponível.
Chapter 1: Survey research and web surveys
Definition and typology
Web survey process
Evolution of web surveys, applications and related practices
Chapter 2: Pre-fielding
Mode elaboration
Sampling
Questionnaire preparation
Technical preparations
Nonresponse strategy
General management
Chapter 3: Fielding
Recruiting
Measurement
Processing and monitoring
Chapter 4: Post-fielding
Data preparation
Preliminary results
Data exporting and documentation
Chapter 5: Selected topics in web survey implementation
Smartphones, tablets and other devices
Online panels
Web survey software
Chapter 6: Broader context of web surveys
Broader methodological context
Web surveys within the project management framework
The web survey profession
Web survey bibliography
Chapter 7: Future of web surveys
General technological developments
Web survey software
Methodology
Broader business and societal issues
Chapter 8: Conclusions
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
research methods;online survey;data collection;questionnaire;online panel;internet testing;sampling;fielding;market research;mobile survey