Welch

Preface 7 Acknowledgements 11 Part I The Jack Welch Legacy 13 Chapter One The House of Magic: How Welch Became an American Icon 27 Chapter Two The Gospel of Good Management 49 Part II General Electric Then and Now 69 Chapter Three The Companies General Electric Dumped 81 Chapter Four The Companies General Electric Acquired 93 Chapter Five Building from Within 113 Chapter Six The Globalization of General electric 129 Chapter Seven Wired Welch 147 Chapter Eight The Dark Side of the Legacy 167 Part II The Future 189 Chapter Nine The Meta-Corporation: General Electric after Welch 201 Chapter Ten Welch after General Electric 223 Chapter Eleven Welch s Place in History 235 Appendixes 245 Appendix A General Electric and Jack Welch: The Chronology 247 Appendix B GE Values 255 Appendix C The CERES Principles 257 Appendix D General Electric Businesses 261 Appendix E General Electric-Nineteen-Year Performance Figures: 1980-1999 275 Notes 277 Index 297

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• Gestão e técnicas de gestão
• Negócios e Indústria: Biografia