Pocket Guide to Business for Engineers and Surveyors

Pocket Guide to Business for Engineers and Surveyors

Bergeron, H. Edmund

John Wiley & Sons Inc

12/2009

288

Dura

Inglês

9780471758495

15 a 20 dias

530

Descrição não disponível.
Preface ix

1 Professionalism & Business 1

What Is a Professional Surveyor or Engineer? 2

The Dual Career Path 7

Being an Entrepreneur versus Climbing the Corporate Ladder 9

Types of Business Organizations and Their Structure 11

2 Managing Yourself 17

A Personal Quiz 18

Paradigms 19

Principles 22

Maslow's Hierarchy of Needs 23

Theory X & Y 25

Time Management 27

Interruptions 32

Procrastination 34

So What Is Personal Productivity Anyway? 36

So What's the Big Deal about Increasing Productivity? 38

3 Communications 41

Different Types of Communications 42

The Communications Model & Managerial Effectiveness 43

Listening 45

Speaking 48

Written Communication 60

Roadblocks to Effective Communication 70

Avoiding Roadblocks to Effective Communications 71

4 Leaders, Managers, & Motivation 73

Motivation 75

Leadership 81

Summary 94

5 Project Management 95

An Introduction to Project Management as a System 96

Pitfalls of No Project Management 101

How Did I Get to Be a PM Anyway? 103

Why Is PM Necessary? 104

The Project Life Cycle 106

Planning, Organizing, & Implementing Your Projects 109

6 Ethics & Professionals 135

Introduction 135

An Ethical Dilemma 136

Examples of Unethical Behavior 138

Professional versus Nonprofessional Ethics 140

Values & Morals 142

Ethical Obligations to Others 145

Codes of Ethics 148

Enforceability of Codes of Ethics 151

The Role of Mentoring 152

7 Basics of Financial Accounting & Analysis for Managers 155

Introduction 155

Accounting Basics 158

Income & Income Statements 164

The Balance Sheet-A Snapshot in Time 169

Capital Sources 175

Budgets 177

8 Legal Issues 191

Introduction 191

Definitions 192

The Legal System 194

Basics of Tort Law 203

Professional Liability 205

9 Marketing Professional Services 211

Introduction 211

How Do Surveyors and Engineers Get Work? 212

The Selection Process-Different Strokes for Different Folks 213

What's the Difference between Marketing, Advertising, and Sales? 216

The Market Planning Process 219

Prospecting 229

Maintenance Marketing & Cross-Selling 232

Interviews & Presentations 232

Scope of Work 238

Negotiating the Agreement 241

10 Ownership Transition 245

Introduction 245

The Leadership Development Plan 246

Planning for Ownership Transition-Exploring the Options 248

Bibliography 269

Index 271
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
engineering, surveying licensure, continuing education, professional practice