Consumer Engagement in the Cultural Sector

1. Introduction 2. Customer centricity and consumer engagement in the cultural sector 3. Co-creation in cultural institutions 4. The specificity of the product on the culture market 5. The consumer on the culture market 6. Managers' perspective of consumer engagement 7. Consumers' perspective of designing the cultural offer 8. An implementation of the concept of customer orientation - a case study 9. A model for customer-oriented product development in the cultural sector 10. Conclusion

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• Pesquisa de mercado
• Museus e museologia
• Vendas e gestão do marketing

Consumer engagement;Customer engagement;Customer co-creation;Product development;Product design;Service development;Customer centricity;Value co-creation;Cultural institutions;Museum marketing;Culture market;Customer experience;Museum studies