Digital Product Management

Digital Product Management

Managing Product Development, Launch and Support

Lee, Boon Kee

Taylor & Francis Ltd

04/2025

290

Dura

9781041013228

Pré-lançamento - envio 15 a 20 dias após a sua edição

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1. Digital Product Management Overview. 2. Leading Product Development. 3. Delivering Digital Products. 4. Crafting the Marketing Strategy and Campaign. 5. Managing Sales Channels and Launching Products. 6. Engaging Customer and Designing Seamless Experience. 7. Optimizing Digital Experience and Empowering Employees. 8. Supporting and Maintaining Products. 9. Leveraging Product Analytics for Customer Insights. 10. Analysing Customer Retention and Journey. 11. Driving Product Adoption with Analytics Tools. 12. Building the Product Operating Model. 13. Scaling Product Operations. 14. Integrating the DPM Process Groups. 15. Leading Ethical Practices in Digital Product Management. 16. Driving Continuous Improvement and Innovation.
Product Development;Digital Product;Marketing Strategy and Campaign;Digital Experience;Product Metrics;Analytics Tools;Product Teams