Fictions of Business

Fictions of Business

Insights on Management from Great Literature

Brawer, Robert A.

John Wiley & Sons Inc

02/2000

256

Mole

Inglês

9780471371687

15 a 20 dias

348

Descrição não disponível.
Selling as Theater: The Art of Dazzling the Customer.

Selling on a Grand Scale: Playing to an Image-Conscious Society.

Maintaining Individuality in Corporate Life.

Overcoming Corporate Gospel and the Will to Believe.

Survival of the Fittest in a Darwinian Business World.

Office Politics, Stress Management, and Chaos.

Conclusion: The More Things Change...

Notes.

A Working Man and Woman's Guide to Further Reading.

Acknowledgments.

Index.
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