Green Marketing Perspectives
portes grátis
Green Marketing Perspectives
Effective Messaging for Sustainable Practices
Dua, Sakshi; Dua, Sonu; Kaur, Pawanpreet
Emerald Publishing Limited
04/2025
336
Dura
9781836087731
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Section 1. Green Marketing Paradigms
Chapter 1. Building a Sustainable Brand: The Role of Green Marketing; Devender Kumar, Sonu Dua, and Sakshi Dua
Chapter 2. Green Marketing: A Paradigm Shift Towards Innovation; Shrejal Kumari, Shwati Sudha, and Anjali Kasture
Chapter 3. A Bibliometric Analysis Discourse on Sustainable Marketing Strategies; Neeraj Bhanot, Anurag Pahuja, and Ajay Chandel
Chapter 4. Bridging the Attitude-Behavior Gap in Green Marketing: A Structural Equation Modelling Approach to Psychological and Environmental Influences; Sanjay K., Shweta Tewari, and A. Nagaraj Subbarao
Chapter 5. Green Loyalty: Cultivating Sustainable Customer Relationships Through Green Marketing; Gurpreet Singh and Inderpal Singh
Chapter 6. Exploring the Interplay of Corporate Social Responsibility and Sustainability in Green Marketing Strategies for Cosmetic Products; Shyamali Dubey
Chapter 7. Analyzing the Green Sustainable Responsibility in the Indian Insurance Sector; Amarjit Singh and Anoop Mohanty
Chapter 8. Navigating the Green Horizon: Embracing Green Sustainable Responsibility in Business Practices; Vasumathi Arumugam, Abdul Razak, Asokan Vasudevan, and Subashini R.
Section 2. Green Marketing Competitive Decisions
Chapter 9. Unveiling the Green Mix: A Strategic Approach to Sustainable Marketing; Devender Kumar, Aabid Mushtaq Najar, and Lakshyaraj Singh Rathore
Chapter 10. Factors Affecting Green Purchase Behaviour of Rural Customers of North India: An Analysis Through M-O-A Framework; Ankita Saxena and Shashi Shekhar Gautam
Chapter 11. Decoding Gen Z Green Purchase Behavior in India by Exploring Green Attitude, Green Customer Perceived Value, and Green Marketing Mix; Khusboo Srivastava
Chapter 12. Expectations and Propensity of Gen Z to Spend Additional for Eco-friendly Green Products: Lessons for Marketers; Renuka Deshmukh and Srinivas Subbarao Pasumarti
Chapter 13. Consumer's Behavior Concerning Sustainable Green Packaging; Dilip Nana Aher and Yogesh Wasudev Bhowte
Chapter 14. Role of Green Banking in Promoting Sustainable Development in India; Anu Sahi, Abhishek Sharma, and Rajesh Bagga
Chapter 15. Cloud of Things Lead to Green Supply Chain Integration and Sustainability in Industry 4.0; Deepika Pandoi
Chapter 16. A Systematic Review on Integration Between Green Sustainable Supply Chain and Organizational Management; Rohit Malik, Sakshi Dua, and Sonu Dua
Section 3. Green Marketing Initiatives
Chapter 17. Exploring Green Marketing: Past, Present, and Prospective Directions; Rama Singh
Chapter 18. Greening the Click-Environmental Initiatives in Global E-commerce Marketing; Thomas K.V., Punam Rattan, and Raji Ramakrishnan Nair
Chapter 19. Benefits and Challenges of Green Marketing in the Pharmaceutical Industry; Prince Arora
Chapter 20. Green Marketing Services: Navigating Sustainability in Business; Bhanu Sharma, Prikshat Kumar Angra, and Pritpal Singh
Chapter 1. Building a Sustainable Brand: The Role of Green Marketing; Devender Kumar, Sonu Dua, and Sakshi Dua
Chapter 2. Green Marketing: A Paradigm Shift Towards Innovation; Shrejal Kumari, Shwati Sudha, and Anjali Kasture
Chapter 3. A Bibliometric Analysis Discourse on Sustainable Marketing Strategies; Neeraj Bhanot, Anurag Pahuja, and Ajay Chandel
Chapter 4. Bridging the Attitude-Behavior Gap in Green Marketing: A Structural Equation Modelling Approach to Psychological and Environmental Influences; Sanjay K., Shweta Tewari, and A. Nagaraj Subbarao
Chapter 5. Green Loyalty: Cultivating Sustainable Customer Relationships Through Green Marketing; Gurpreet Singh and Inderpal Singh
Chapter 6. Exploring the Interplay of Corporate Social Responsibility and Sustainability in Green Marketing Strategies for Cosmetic Products; Shyamali Dubey
Chapter 7. Analyzing the Green Sustainable Responsibility in the Indian Insurance Sector; Amarjit Singh and Anoop Mohanty
Chapter 8. Navigating the Green Horizon: Embracing Green Sustainable Responsibility in Business Practices; Vasumathi Arumugam, Abdul Razak, Asokan Vasudevan, and Subashini R.
Section 2. Green Marketing Competitive Decisions
Chapter 9. Unveiling the Green Mix: A Strategic Approach to Sustainable Marketing; Devender Kumar, Aabid Mushtaq Najar, and Lakshyaraj Singh Rathore
Chapter 10. Factors Affecting Green Purchase Behaviour of Rural Customers of North India: An Analysis Through M-O-A Framework; Ankita Saxena and Shashi Shekhar Gautam
Chapter 11. Decoding Gen Z Green Purchase Behavior in India by Exploring Green Attitude, Green Customer Perceived Value, and Green Marketing Mix; Khusboo Srivastava
Chapter 12. Expectations and Propensity of Gen Z to Spend Additional for Eco-friendly Green Products: Lessons for Marketers; Renuka Deshmukh and Srinivas Subbarao Pasumarti
Chapter 13. Consumer's Behavior Concerning Sustainable Green Packaging; Dilip Nana Aher and Yogesh Wasudev Bhowte
Chapter 14. Role of Green Banking in Promoting Sustainable Development in India; Anu Sahi, Abhishek Sharma, and Rajesh Bagga
Chapter 15. Cloud of Things Lead to Green Supply Chain Integration and Sustainability in Industry 4.0; Deepika Pandoi
Chapter 16. A Systematic Review on Integration Between Green Sustainable Supply Chain and Organizational Management; Rohit Malik, Sakshi Dua, and Sonu Dua
Section 3. Green Marketing Initiatives
Chapter 17. Exploring Green Marketing: Past, Present, and Prospective Directions; Rama Singh
Chapter 18. Greening the Click-Environmental Initiatives in Global E-commerce Marketing; Thomas K.V., Punam Rattan, and Raji Ramakrishnan Nair
Chapter 19. Benefits and Challenges of Green Marketing in the Pharmaceutical Industry; Prince Arora
Chapter 20. Green Marketing Services: Navigating Sustainability in Business; Bhanu Sharma, Prikshat Kumar Angra, and Pritpal Singh
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Sustainable Growth; Customer Value Marketing; Green Marketing Paradigm; Green Packaging; Green Marketing Mix; Innovative Marketing
Section 1. Green Marketing Paradigms
Chapter 1. Building a Sustainable Brand: The Role of Green Marketing; Devender Kumar, Sonu Dua, and Sakshi Dua
Chapter 2. Green Marketing: A Paradigm Shift Towards Innovation; Shrejal Kumari, Shwati Sudha, and Anjali Kasture
Chapter 3. A Bibliometric Analysis Discourse on Sustainable Marketing Strategies; Neeraj Bhanot, Anurag Pahuja, and Ajay Chandel
Chapter 4. Bridging the Attitude-Behavior Gap in Green Marketing: A Structural Equation Modelling Approach to Psychological and Environmental Influences; Sanjay K., Shweta Tewari, and A. Nagaraj Subbarao
Chapter 5. Green Loyalty: Cultivating Sustainable Customer Relationships Through Green Marketing; Gurpreet Singh and Inderpal Singh
Chapter 6. Exploring the Interplay of Corporate Social Responsibility and Sustainability in Green Marketing Strategies for Cosmetic Products; Shyamali Dubey
Chapter 7. Analyzing the Green Sustainable Responsibility in the Indian Insurance Sector; Amarjit Singh and Anoop Mohanty
Chapter 8. Navigating the Green Horizon: Embracing Green Sustainable Responsibility in Business Practices; Vasumathi Arumugam, Abdul Razak, Asokan Vasudevan, and Subashini R.
Section 2. Green Marketing Competitive Decisions
Chapter 9. Unveiling the Green Mix: A Strategic Approach to Sustainable Marketing; Devender Kumar, Aabid Mushtaq Najar, and Lakshyaraj Singh Rathore
Chapter 10. Factors Affecting Green Purchase Behaviour of Rural Customers of North India: An Analysis Through M-O-A Framework; Ankita Saxena and Shashi Shekhar Gautam
Chapter 11. Decoding Gen Z Green Purchase Behavior in India by Exploring Green Attitude, Green Customer Perceived Value, and Green Marketing Mix; Khusboo Srivastava
Chapter 12. Expectations and Propensity of Gen Z to Spend Additional for Eco-friendly Green Products: Lessons for Marketers; Renuka Deshmukh and Srinivas Subbarao Pasumarti
Chapter 13. Consumer's Behavior Concerning Sustainable Green Packaging; Dilip Nana Aher and Yogesh Wasudev Bhowte
Chapter 14. Role of Green Banking in Promoting Sustainable Development in India; Anu Sahi, Abhishek Sharma, and Rajesh Bagga
Chapter 15. Cloud of Things Lead to Green Supply Chain Integration and Sustainability in Industry 4.0; Deepika Pandoi
Chapter 16. A Systematic Review on Integration Between Green Sustainable Supply Chain and Organizational Management; Rohit Malik, Sakshi Dua, and Sonu Dua
Section 3. Green Marketing Initiatives
Chapter 17. Exploring Green Marketing: Past, Present, and Prospective Directions; Rama Singh
Chapter 18. Greening the Click-Environmental Initiatives in Global E-commerce Marketing; Thomas K.V., Punam Rattan, and Raji Ramakrishnan Nair
Chapter 19. Benefits and Challenges of Green Marketing in the Pharmaceutical Industry; Prince Arora
Chapter 20. Green Marketing Services: Navigating Sustainability in Business; Bhanu Sharma, Prikshat Kumar Angra, and Pritpal Singh
Chapter 1. Building a Sustainable Brand: The Role of Green Marketing; Devender Kumar, Sonu Dua, and Sakshi Dua
Chapter 2. Green Marketing: A Paradigm Shift Towards Innovation; Shrejal Kumari, Shwati Sudha, and Anjali Kasture
Chapter 3. A Bibliometric Analysis Discourse on Sustainable Marketing Strategies; Neeraj Bhanot, Anurag Pahuja, and Ajay Chandel
Chapter 4. Bridging the Attitude-Behavior Gap in Green Marketing: A Structural Equation Modelling Approach to Psychological and Environmental Influences; Sanjay K., Shweta Tewari, and A. Nagaraj Subbarao
Chapter 5. Green Loyalty: Cultivating Sustainable Customer Relationships Through Green Marketing; Gurpreet Singh and Inderpal Singh
Chapter 6. Exploring the Interplay of Corporate Social Responsibility and Sustainability in Green Marketing Strategies for Cosmetic Products; Shyamali Dubey
Chapter 7. Analyzing the Green Sustainable Responsibility in the Indian Insurance Sector; Amarjit Singh and Anoop Mohanty
Chapter 8. Navigating the Green Horizon: Embracing Green Sustainable Responsibility in Business Practices; Vasumathi Arumugam, Abdul Razak, Asokan Vasudevan, and Subashini R.
Section 2. Green Marketing Competitive Decisions
Chapter 9. Unveiling the Green Mix: A Strategic Approach to Sustainable Marketing; Devender Kumar, Aabid Mushtaq Najar, and Lakshyaraj Singh Rathore
Chapter 10. Factors Affecting Green Purchase Behaviour of Rural Customers of North India: An Analysis Through M-O-A Framework; Ankita Saxena and Shashi Shekhar Gautam
Chapter 11. Decoding Gen Z Green Purchase Behavior in India by Exploring Green Attitude, Green Customer Perceived Value, and Green Marketing Mix; Khusboo Srivastava
Chapter 12. Expectations and Propensity of Gen Z to Spend Additional for Eco-friendly Green Products: Lessons for Marketers; Renuka Deshmukh and Srinivas Subbarao Pasumarti
Chapter 13. Consumer's Behavior Concerning Sustainable Green Packaging; Dilip Nana Aher and Yogesh Wasudev Bhowte
Chapter 14. Role of Green Banking in Promoting Sustainable Development in India; Anu Sahi, Abhishek Sharma, and Rajesh Bagga
Chapter 15. Cloud of Things Lead to Green Supply Chain Integration and Sustainability in Industry 4.0; Deepika Pandoi
Chapter 16. A Systematic Review on Integration Between Green Sustainable Supply Chain and Organizational Management; Rohit Malik, Sakshi Dua, and Sonu Dua
Section 3. Green Marketing Initiatives
Chapter 17. Exploring Green Marketing: Past, Present, and Prospective Directions; Rama Singh
Chapter 18. Greening the Click-Environmental Initiatives in Global E-commerce Marketing; Thomas K.V., Punam Rattan, and Raji Ramakrishnan Nair
Chapter 19. Benefits and Challenges of Green Marketing in the Pharmaceutical Industry; Prince Arora
Chapter 20. Green Marketing Services: Navigating Sustainability in Business; Bhanu Sharma, Prikshat Kumar Angra, and Pritpal Singh
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
