Marketing Automation and Decision Making

Contents: 1 Introduction to Marketing Automation and Decision Making 2 Decision making based on heuristics in the marketing literature 3 Consumers' heuristics and marketer as choice architect 4 A set of rules for the marketer's adaptive toolbox 5 Marketing automation emergence and evolution 6 Artificial intelligence and marketer's decisions in marketing automation 7 Marketing automation and heuristics in marketers' experience 8 Conclusion and implications: Marketing Automation and Decision Making Index

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• Pesquisa de mercado
• Inteligência artificial
• Estratégia de negócios

Marketing automation; heuristics; artificial intelligence; decision making models; marketers; data-driven marketing