Marketing Your Consulting and Professional Services
-15%
portes grátis
Marketing Your Consulting and Professional Services
Davidson, Jeff; Connor, Dick
John Wiley & Sons Inc
10/1997
288
Dura
Inglês
9780471133926
15 a 20 dias
580
Descrição não disponível.
Partial table of contents:
FOUNDATIONAL MATERIAL.
The Client-Centered Marketing Process.
The Client-Centered Marketing Process Model.
MARKETING FACTORS ANALYSIS.
Evaluating Your Current Clients.
Managing Your Current Leverage Relationships.
Building Your Firm's Strategic Profile.
TARGETS.
Managing Your Targets of Attention.
Selecting an Industry for Special Attention.
AN INSIDER'S UNDERSTANDING.
Developing an Insider's Understanding of the Industry.
SERVING THE NICHE.
Building Marketing into the Fabric of the Firm.
Preparing Value-Adding Solutions.
DEVELOPING AND CODIFYING YOUR MARKETING PROCESSES.
Positioning Your Business.
Writing That Works.
Selling the Value-Adding Solution.
MANAGING THE CLIENT-CENTERED MARKETING PROCESS.
Wrapping It All Up.
Bibliography.
Glossary.
Appendices.
Index.
About the Authors.
FOUNDATIONAL MATERIAL.
The Client-Centered Marketing Process.
The Client-Centered Marketing Process Model.
MARKETING FACTORS ANALYSIS.
Evaluating Your Current Clients.
Managing Your Current Leverage Relationships.
Building Your Firm's Strategic Profile.
TARGETS.
Managing Your Targets of Attention.
Selecting an Industry for Special Attention.
AN INSIDER'S UNDERSTANDING.
Developing an Insider's Understanding of the Industry.
SERVING THE NICHE.
Building Marketing into the Fabric of the Firm.
Preparing Value-Adding Solutions.
DEVELOPING AND CODIFYING YOUR MARKETING PROCESSES.
Positioning Your Business.
Writing That Works.
Selling the Value-Adding Solution.
MANAGING THE CLIENT-CENTERED MARKETING PROCESS.
Wrapping It All Up.
Bibliography.
Glossary.
Appendices.
Index.
About the Authors.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
business; remains; clients; bread; consultants; group; core; far; thats; simple; increasingly; field; landscapeinformation; shifts; result; technology; drastic; challenge; telecommutingtargeting; greater; challenge head; professional
Partial table of contents:
FOUNDATIONAL MATERIAL.
The Client-Centered Marketing Process.
The Client-Centered Marketing Process Model.
MARKETING FACTORS ANALYSIS.
Evaluating Your Current Clients.
Managing Your Current Leverage Relationships.
Building Your Firm's Strategic Profile.
TARGETS.
Managing Your Targets of Attention.
Selecting an Industry for Special Attention.
AN INSIDER'S UNDERSTANDING.
Developing an Insider's Understanding of the Industry.
SERVING THE NICHE.
Building Marketing into the Fabric of the Firm.
Preparing Value-Adding Solutions.
DEVELOPING AND CODIFYING YOUR MARKETING PROCESSES.
Positioning Your Business.
Writing That Works.
Selling the Value-Adding Solution.
MANAGING THE CLIENT-CENTERED MARKETING PROCESS.
Wrapping It All Up.
Bibliography.
Glossary.
Appendices.
Index.
About the Authors.
FOUNDATIONAL MATERIAL.
The Client-Centered Marketing Process.
The Client-Centered Marketing Process Model.
MARKETING FACTORS ANALYSIS.
Evaluating Your Current Clients.
Managing Your Current Leverage Relationships.
Building Your Firm's Strategic Profile.
TARGETS.
Managing Your Targets of Attention.
Selecting an Industry for Special Attention.
AN INSIDER'S UNDERSTANDING.
Developing an Insider's Understanding of the Industry.
SERVING THE NICHE.
Building Marketing into the Fabric of the Firm.
Preparing Value-Adding Solutions.
DEVELOPING AND CODIFYING YOUR MARKETING PROCESSES.
Positioning Your Business.
Writing That Works.
Selling the Value-Adding Solution.
MANAGING THE CLIENT-CENTERED MARKETING PROCESS.
Wrapping It All Up.
Bibliography.
Glossary.
Appendices.
Index.
About the Authors.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
