Nostalgic Branding in the Toy Industry
portes grátis
Nostalgic Branding in the Toy Industry
Lubinski, Kamil; Grebosz-Krawczyk, Magdalena
Taylor & Francis Ltd
04/2025
140
Dura
9781032997995
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Introduction Part I: The conceptual framework of nostalgia in brand management Introduction to Part I 1. The concept of nostalgia in marketing 2. Nostalgic branding 3. Consumers motivations and behaviours in context of nostalgia-oriented purchase Part II: Nostalgic branding in toy industry - Research results Introduction to Part II 4. Perception of nostalgic brands in toy industry - results of a qualitative study 5. Nostalgia-oriented purchase - results of the quantitative research Final Conclusions
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Branding;Brand management;Brand positioning;Consumer behaviour;Consumer behavior;Brand attachment;Toy industry;Toy branding;Nostalgic marketing;Marketing;Purchasing behaviour
Introduction Part I: The conceptual framework of nostalgia in brand management Introduction to Part I 1. The concept of nostalgia in marketing 2. Nostalgic branding 3. Consumers motivations and behaviours in context of nostalgia-oriented purchase Part II: Nostalgic branding in toy industry - Research results Introduction to Part II 4. Perception of nostalgic brands in toy industry - results of a qualitative study 5. Nostalgia-oriented purchase - results of the quantitative research Final Conclusions
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
