Repositioning Asia
-15%
portes grátis
Repositioning Asia
From Bubble to Sustainable Economy
Kotler, Philip; Kartajaya, Hermawan
John Wiley & Sons (Asia) Pte Ltd
08/2000
244
Dura
Inglês
9780471846659
0471846651
15 a 20 dias
617
This work provides a new model for the future of Asian business, one which extends the prospect of sustainable growth to economies and companies which have struggled to survive in recent years. The authors take the view that an entire nation can benefit from using strategic management concepts.
BACKGROUND.; Understanding the Asian Crisis.; TRANSFORMING THE NATIONS.; In Search of the Sustainable Economy.; Repositioning the Asian Economy.; Reshaping Asia's Culture and Vision.; REVITALIZING THE COMPANIES.; Only the Sustainable Succeed.; A Winning Business Strategy Model for Asian Companies.; The 3Cs Formula for MNCs.; Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
This work provides a new model for the future of Asian business, one which extends the prospect of sustainable growth to economies and companies which have struggled to survive in recent years. The authors take the view that an entire nation can benefit from using strategic management concepts.
BACKGROUND.; Understanding the Asian Crisis.; TRANSFORMING THE NATIONS.; In Search of the Sustainable Economy.; Repositioning the Asian Economy.; Reshaping Asia's Culture and Vision.; REVITALIZING THE COMPANIES.; Only the Sustainable Succeed.; A Winning Business Strategy Model for Asian Companies.; The 3Cs Formula for MNCs.; Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
