Shape of Taste
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Shape of Taste
Unravelling the emotional journey behind every mouthful and how it impacts your consumers.
Lukehurst, Chris
Right Book Press
03/2025
144
Mole
9781915483843
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
Introduction
1 You are what you eat
2 The Shape of Taste
3 It's not about the best taste... it's about how it makes you feel
4 It's the journey that is the essence of the brand
5 How the Shape of Taste helps to improve communications and advertising
6 Diving deeper into complexity
7 Belief is vital
8 Creating new products that consumers will love
9 Cultural understanding is important... but cultures are not static
10 Telling stories that product owners may not want to hear
1 You are what you eat
2 The Shape of Taste
3 It's not about the best taste... it's about how it makes you feel
4 It's the journey that is the essence of the brand
5 How the Shape of Taste helps to improve communications and advertising
6 Diving deeper into complexity
7 Belief is vital
8 Creating new products that consumers will love
9 Cultural understanding is important... but cultures are not static
10 Telling stories that product owners may not want to hear
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
marketing food and beverages; food development; Psychology of taste; Food and beverage branding strategies; food psychology; Consumer emotions and food choices; Sensory experiences in food marketing; Psychology of taste preferences; Emotional impact of food and drink
Introduction
1 You are what you eat
2 The Shape of Taste
3 It's not about the best taste... it's about how it makes you feel
4 It's the journey that is the essence of the brand
5 How the Shape of Taste helps to improve communications and advertising
6 Diving deeper into complexity
7 Belief is vital
8 Creating new products that consumers will love
9 Cultural understanding is important... but cultures are not static
10 Telling stories that product owners may not want to hear
1 You are what you eat
2 The Shape of Taste
3 It's not about the best taste... it's about how it makes you feel
4 It's the journey that is the essence of the brand
5 How the Shape of Taste helps to improve communications and advertising
6 Diving deeper into complexity
7 Belief is vital
8 Creating new products that consumers will love
9 Cultural understanding is important... but cultures are not static
10 Telling stories that product owners may not want to hear
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
