Business without Borders
-15%
portes grátis
Business without Borders
A Strategic Guide to Global Marketing
DePalma, Donald A.
John Wiley and Sons Ltd
06/2002
288
Dura
Inglês
9780471204695
0471204692
15 a 20 dias
510
In this volume, a consultant and a specialist in globalization efforts for high-profile companies shows small and medium size companies how to market their products globally. The author uses a "nuts-and-bolts" approach to using technology to explore and market to new markets.
Acknowledgments; Introduction: The Sun Never Sets on the Web; Chapter 2: Great Expectations for Global Markets; Chapter 3: Navigating the Global Journey; Chapter 4. Deciding Which Markets Matter; Chapter 5. The Laws of the Eighth Continent; Chapter 6. Building the Foundation for New Online Markets; Chapter 7. Putting Your Value Proposition to Work on the Eighth Continent; Chapter 8. Organizing to Serve the Eighth Continent; Chapter 9. Outsourcing Work to Fellow Travelers; Chapter 10. Measuring the Return on Global Investment; Web Site Addresses; Notes; Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
In this volume, a consultant and a specialist in globalization efforts for high-profile companies shows small and medium size companies how to market their products globally. The author uses a "nuts-and-bolts" approach to using technology to explore and market to new markets.
Acknowledgments; Introduction: The Sun Never Sets on the Web; Chapter 2: Great Expectations for Global Markets; Chapter 3: Navigating the Global Journey; Chapter 4. Deciding Which Markets Matter; Chapter 5. The Laws of the Eighth Continent; Chapter 6. Building the Foundation for New Online Markets; Chapter 7. Putting Your Value Proposition to Work on the Eighth Continent; Chapter 8. Organizing to Serve the Eighth Continent; Chapter 9. Outsourcing Work to Fellow Travelers; Chapter 10. Measuring the Return on Global Investment; Web Site Addresses; Notes; Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
