Contemporary Consumer Psychology
Contemporary Consumer Psychology
Broderick, Amanda J.
Sage Publications Ltd
01/2040
336
Dura
Inglês
9780857024121
PART ONE: THE CONSUMER DECISION PROCESS: A FRAMEWORK OF STUDY
Information Search, Processing and Analysis
S-O-R
Stimulus, Arousal and Emotional Response
Memory and Learning
PART TWO: INFLUENCES ON THE CONSUMER DECISION PROCESS: A FRAMEWORK OF STUDY
The Self-Concept and Brand Personality
Interpersonal Influences
Situational Influences
The On and Offline Environment
PART THREE: MARKETING PSYCHOLOGY APPLICATIONS: A FRAMEWORK OF STUDY
Using Social Networks
Advances in Marketing Psychology Research
Communication Appeal Effectiveness
Transformational Marketing
PART ONE: THE CONSUMER DECISION PROCESS: A FRAMEWORK OF STUDY
Information Search, Processing and Analysis
S-O-R
Stimulus, Arousal and Emotional Response
Memory and Learning
PART TWO: INFLUENCES ON THE CONSUMER DECISION PROCESS: A FRAMEWORK OF STUDY
The Self-Concept and Brand Personality
Interpersonal Influences
Situational Influences
The On and Offline Environment
PART THREE: MARKETING PSYCHOLOGY APPLICATIONS: A FRAMEWORK OF STUDY
Using Social Networks
Advances in Marketing Psychology Research
Communication Appeal Effectiveness
Transformational Marketing