Contemporary Consumer Psychology

Contemporary Consumer Psychology

Broderick, Amanda J.

Sage Publications Ltd

01/2040

336

Mole

Inglês

9780857024138

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Introduction
PART ONE: THE CONSUMER DECISION PROCESS: A FRAMEWORK OF STUDY
Information Search, Processing and Analysis
S-O-R
Stimulus, Arousal and Emotional Response
Memory and Learning
PART TWO: INFLUENCES ON THE CONSUMER DECISION PROCESS: A FRAMEWORK OF STUDY
The Self-Concept and Brand Personality
Interpersonal Influences
Situational Influences
The On and Offline Environment
PART THREE: MARKETING PSYCHOLOGY APPLICATIONS: A FRAMEWORK OF STUDY
Using Social Networks
Advances in Marketing Psychology Research
Communication Appeal Effectiveness
Transformational Marketing
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