Crisis Management
Crisis Management
Planning and Media Relations for the Design and Construction Industry
Reid, Janine L.
John Wiley & Sons Inc
06/2000
216
Dura
Inglês
9780471354192
15 a 20 dias
476
The Crisis Management Team.
Components of a Crisis Management Plan.
How Reporters Do Their Job.
Working with Reporters in a Crisis Situation.
More on the Good, the Bad, and the Truly Ugly.
News Conferences.
Communicating with Your Various Audiences When the News IsBad.
Developing Positive Relations with the News Media through a PublicRelations Program.
Training Your Employees to Be Prepared for a Crisis.
Crisis Recovery.
When Bad Things Happen to Good Companies: Two Case Studies.
Conclusion.
Appendix.
References.
Index.
The Crisis Management Team.
Components of a Crisis Management Plan.
How Reporters Do Their Job.
Working with Reporters in a Crisis Situation.
More on the Good, the Bad, and the Truly Ugly.
News Conferences.
Communicating with Your Various Audiences When the News IsBad.
Developing Positive Relations with the News Media through a PublicRelations Program.
Training Your Employees to Be Prepared for a Crisis.
Crisis Recovery.
When Bad Things Happen to Good Companies: Two Case Studies.
Conclusion.
Appendix.
References.
Index.