Guess Who's Coming to Denny's

Guess Who's Coming to Denny's

How a Company in Crisis Resurrected Its Good Name and Reputation

McNatt, Robert J.; Adamson, Jim; etc.; McNatt, Rosemary Bray

John Wiley and Sons Ltd

02/2000

224

Dura

Inglês

9780471369578

0471369578

15 a 20 dias

492

In 1995 Denny's Restaurants paid out $54 million in damages to almost 300,000 customers who sued the company for racist practices. In 1998, Fortune magazine ranked Denny's #2 in its list of "The Best Companies for Asians, Black, and Hispanics.
Our Worst Hour. From Doughnuts to Diners. My Introduction to Denny's. Beginning Again. The Promises We Made. Leading the Way. Training Our Employees to Be the Best. Procurement: A Fair Share of the Business. Our Franchisees Take Us Forward. New People, New Directions. Celebrating Success. Index.
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