Listen to the Emerging Markets of South East Asia

Listen to the Emerging Markets of South East Asia

Long Term Strategies for Effective Partnership

Letta, Corrado G.M.

John Wiley and Sons Ltd

12/1996

240

Dura

Inglês

9780471964483

0471964484

15 a 20 dias

510

This study explores why the opportunities that the emerging markets of Asia present to the 15 member nations of the European Union have been neglected. This is in spite of an expressed willingness on the part of Asian businesses to be courted by European investors.
MAPPING AN INVESTMENT STRATEGY. The Global Economy and Transculturalism. The Rationale for a Co-operative Framework. Investing in Southeast Asia: "Risk" or "Opportunity"? MANAGING CROSS-CULTURAL COMMUNICATION. A Comparison of European and Asian Corporate Cultures. Negotiating in a Cross-cultural Context. CREATING EUROPE INC. Learning From the Past. Putting the House of Europe Inc. in Order. Investing in Human Capital. GLOBAL CONCLUSIONS. Global Conclusions. Appendices. Recommended Reading and Intelligence Resources. Index.
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