New Dimensions in Investor Relations
New Dimensions in Investor Relations
Competing for Capital in the 21st Century
Marcus, Bruce W.; Wallace, Sherwood Lee
John Wiley & Sons Inc
11/1997
432
Dura
Inglês
9780471141532
15 a 20 dias
778
The Marketing Approach.
The Cast of Characters.
The Changing Landscape of Analysis.
Working with the Financial Community.
The Computer in Investor Relations.
Corporate Communications.
The Financial and Business Media.
Rules of Disclosure: The SEC and the Markets.
Going Public.
Shareholder Relations.
The Investor Relations Counsel.
Competing for Capital.
Appendices.
Index.
The Marketing Approach.
The Cast of Characters.
The Changing Landscape of Analysis.
Working with the Financial Community.
The Computer in Investor Relations.
Corporate Communications.
The Financial and Business Media.
Rules of Disclosure: The SEC and the Markets.
Going Public.
Shareholder Relations.
The Investor Relations Counsel.
Competing for Capital.
Appendices.
Index.