New Dimensions in Investor Relations

New Dimensions in Investor Relations

Competing for Capital in the 21st Century

Marcus, Bruce W.; Wallace, Sherwood Lee

John Wiley & Sons Inc

11/1997

432

Dura

Inglês

9780471141532

15 a 20 dias

778

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The Art and Craft of Investor Relations.

The Marketing Approach.

The Cast of Characters.

The Changing Landscape of Analysis.

Working with the Financial Community.

The Computer in Investor Relations.

Corporate Communications.

The Financial and Business Media.

Rules of Disclosure: The SEC and the Markets.

Going Public.

Shareholder Relations.

The Investor Relations Counsel.

Competing for Capital.

Appendices.

Index.
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investor relations; craft; characters; cast; financial; investor; computer; relations; rules; sec; counsel; capital; facet; important; company; extraordinarily; traded; investors; relationship; companys