Naked Conversations
Naked Conversations
How Blogs are Changing the Way Businesses Talk with Customers
;
John Wiley & Sons Inc
01/2006
272
Dura
Inglês
9780471747192
472
Descrição não disponível.
Foreword. Introduction: Of Bloggers and Blacksmiths. I. What's Happening. 1. Souls of the Borg. 2. Everything Never Changes. 3. Word of Mouth on Steroids. 4. Direct Access. 5. Little Companies, Long Reach. 6. Consultants Who Get It. 7. Survival of the Publicists. 8. Blogs and National Cultures. 9. Thorns in the Roses. II. Blogging Wrong & Right. 10. Doing It Wrong. 11. Doing It Right. 12. How to Not Get Dooced. 13. Blogging in a Crisis. III. The Big Picture. 14. Emerging Technology. 15. The Conversational Era. Acknowledgments. Name Index. Subject Index.
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Foreword. Introduction: Of Bloggers and Blacksmiths. I. What's Happening. 1. Souls of the Borg. 2. Everything Never Changes. 3. Word of Mouth on Steroids. 4. Direct Access. 5. Little Companies, Long Reach. 6. Consultants Who Get It. 7. Survival of the Publicists. 8. Blogs and National Cultures. 9. Thorns in the Roses. II. Blogging Wrong & Right. 10. Doing It Wrong. 11. Doing It Right. 12. How to Not Get Dooced. 13. Blogging in a Crisis. III. The Big Picture. 14. Emerging Technology. 15. The Conversational Era. Acknowledgments. Name Index. Subject Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
