How to Market Home Health Care Services
How to Market Home Health Care Services
Williams, Susan D.; Williams, James R.
John Wiley and Sons Ltd
07/1988
254
Dura
Inglês
9780471858874
0471858870
397
The home health care industry is growing. This guide shows how home health care agencies can market themselves effectively. It provides step-by-step guidelines to creating and implementing a successful market plan.
MARKETING IN HOME HEALTH CARE - WHAT IS IT? Brief History of Marketing; Pros and Cons of Home Health Care Marketing; Target Markets; IDENTIFYING AND MEETING CLIENTS' NEEDS - THE PROCESS: What is a Market Plan? Creating and Presenting a Market Plan Report; Promotion and Advertising; MARKETING YOUR AGENCY EFFECTIVELY - TOOLS AND PERSONNEL: Communication Process; Three Keys of Successful Selling; Management of Time, Sales Territories, and Salespeople; EVALUATING THE ROLE OF THE HOME HEALTH CARE MARKETER: Qualifications of the Marketer; Marketing Ethics; New Home Health Care Market Opportunities; Appendix: A Market Plan.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
The home health care industry is growing. This guide shows how home health care agencies can market themselves effectively. It provides step-by-step guidelines to creating and implementing a successful market plan.
MARKETING IN HOME HEALTH CARE - WHAT IS IT? Brief History of Marketing; Pros and Cons of Home Health Care Marketing; Target Markets; IDENTIFYING AND MEETING CLIENTS' NEEDS - THE PROCESS: What is a Market Plan? Creating and Presenting a Market Plan Report; Promotion and Advertising; MARKETING YOUR AGENCY EFFECTIVELY - TOOLS AND PERSONNEL: Communication Process; Three Keys of Successful Selling; Management of Time, Sales Territories, and Salespeople; EVALUATING THE ROLE OF THE HOME HEALTH CARE MARKETER: Qualifications of the Marketer; Marketing Ethics; New Home Health Care Market Opportunities; Appendix: A Market Plan.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
