Inside Yahoo

Inside Yahoo

Reinvention and the Road Ahead

Angel, Karen

John Wiley and Sons Ltd

12/2002

276

Dura

Inglês

9780471007937

0471007935

15 a 20 dias

532

An intriguing look at an Internet pioneer and global powerhouse Reaching sixty percent of all Net users, Yahoo! is one of the most popular Internet portals and one of the most successful companies in the world today. Inside Yahoo! takes readers on a fascinating journey through the thoughts and motivations behind the company.
Chapter 1. Stanford, 1994. Chapter 2. Pioneer Way, 1995. Chapter 3. S.unnyvale, 1996. Chapter 4. Santa Clara, 1997. Chapter 5. Staying Put and Scaling Up, 1998. Chapter 6. The Portal Wars, 1996 to 1998. Chapter 7. The Euphoria, 1999. Chapter 8. The Unraveling, 2000. Chapter 9. The Turmoil, 2001. Chapter 10. The Semel Era. Notes. Index.
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