Strategic Management of e-Business
-15%
portes grátis
Strategic Management of e-Business
Chen, Stephen, PhD
John Wiley and Sons Ltd
03/2001
372
Mole
Inglês
9780471496335
0471496332
15 a 20 dias
704
This title should help students develop the knowledge and skills required in the formulation and implementation of strategies for businesses competing in electronic markets.
Preface. Acknowledgements. About the Author. Introduction to e-Business. The Basics of e-Business Technology. The Markets for Electronic Commerce. e-Marketing. The Economics of e-Business. Analyzing the Industry Impacts of e-Business. Developing an e-Business Strategy. Implementing an e-Business Strategy. Public Policy Issues. Looking Backwards and Forwards. Glossary. Indexes
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
This title should help students develop the knowledge and skills required in the formulation and implementation of strategies for businesses competing in electronic markets.
Preface. Acknowledgements. About the Author. Introduction to e-Business. The Basics of e-Business Technology. The Markets for Electronic Commerce. e-Marketing. The Economics of e-Business. Analyzing the Industry Impacts of e-Business. Developing an e-Business Strategy. Implementing an e-Business Strategy. Public Policy Issues. Looking Backwards and Forwards. Glossary. Indexes
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
