New Economy Edge

New Economy Edge

Strategies and Techniques for Boosting Online Profitability

Kourdi, Jeremy

John Wiley & Sons Inc

06/2001

272

Mole

Inglês

9780471498445

15 a 20 dias

334

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Acknowledgements.

Introduction.

Understanding the Nature of Online Business.

Focusing the Profit-Driven Online Business.

Leading and Building the Online Business.

Developing Your Markets to Increase Profitability.

Internet Pricing.

Developing an Internet Sales Strategy.

Building Brands and Customer Loyalty.

Using the Internet for Profitable Product Innovation.

Suppliers and Supply Chains: Reducing Costs and Adding Value.

Managing Knowledge to Enhance Profitability.

Financial Techniques to Reduce Costs, Minimise Risk and Boost Profits Online.

Resource Building: The Key to the Competitive Online Business.

Online Solutions: Delivering Profitability.

References.

Bibliography.

Subject Index.
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