Internet Marketing

INTRODUCTION TO MARKETING ON THE INTERNET; Categories of Internet Marketing; What Exactly Is the Internet; Web Browser Software; COMMUNICATING WITH CONSUMERS ONLINE; Using the Internet to Communicate; How to Create a Web Page; Web Communications Strategy; Human Information Processing of Web Sites; What a Web Site Should Look Like; Web Site Copy; Advertising Banners; COMPUTER-MEDIATED SELLING; Shopping on the Internet; Business-to-Business Internet Marketing; Online Selling Strategies; The Mechanics of Electronic Commerce; PROVIDING WEB CONTENT; The Content Site Visitor; Strategies for Providing Content; Legal and Ethical Issues; Web Log Data; NEW FUNCTIONS, NEW BUSINESSES; The Digital Future; Glossary; Index.

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• Vendas e marketing
• Guias de Internet e serviços on-line
• E-commerce: aspectos de negócios

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