Electronic Commerce

Electronic Commerce

Strategies and Models for Business-to-Business Trading

Timmers, Paul

John Wiley & Sons Inc

07/2000

288

Mole

Inglês

9780471498407

15 a 20 dias

430

Descrição não disponível.
Foreword.

Preface.

About the Author.

Acknowledgements.

Introduction.

Key Features of Internet Electronic Commerce.

Business Models for Electronic Commerce.

Business-to-Business Electronic Commerce Cases.

Markets and Competition.

Marketing Strategies and Programmes.

Roadmap for Business-to-Business Electronic Commerce.

Bibliography.

Endnotes.

Subject Index.
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business; businesstobusiness; electronically; companies; electronic; many; commerce; unknown; nightmare journey; golden road; advantage; competitive; prices; pressure; hard; appear; new; case; industries; marshall; studies; endeavour