Management of Retail Buying

Management of Retail Buying

Cash, R. Patrick; Friedlander, Joseph S.; Wingate, John W.; Thomas, Chris

John Wiley & Sons Inc

08/2005

288

Mole

Inglês

9780471723257

15 a 20 dias

536

Descrição não disponível.
Preface. Chapter 1: An Overview of Retail Buying.

Chapter 2: The Roles of Buying Groups.

Chapter 3: Understanding the Consumer.

Chapter 4: Merchandise Assortments.

Chapter 5: Planning and Control.

Chapter 6: Technology and Internet Commerce in Retailing.

Chapter 7: Choosing Vendors.

Chapter 8: International Vendors.

Chapter 9: Translating Plans into Purchases.

Chapter 10: Negotiating the Buy.

Chapter 11: The Buyer's Order and Vendor Relations.

Chapter 12: Pricing and Selling.

Glossary.

Index.
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retail; overview; roles; groups; consumer; commerce; vendors; purchases; relations; buyers; broad; establishments; organization; goods; sections; departments; coverage; inventory; demographics; research customer; items; goods