Retailing in the 21st Century

Retailing in the 21st Century

Thomas, Chris; Segel, Rick

John Wiley & Sons Inc

08/2005

288

Mole

Inglês

9780471723202

15 a 20 dias

596

Descrição não disponível.
Preface. Chapter 1: The Basics of Retailing.

Chapter 2: Branding Your Business.

Chapter 3: Retail Location and Design.

Chapter 4: Business Planning and Structure.

Chapter 5: Creating Internal Systems.

Chapter 6: Buying and Displaying Merchandise.

Chapter 7: Hiring, Managing, and Legal Responsibilities.

Chapter 8: Advertising.

Chapter 9: Making the Sales.

Chapter 10: Money Matters.

Chapter 11: Retailing for the Global Marketplace.

Glossary.

Index.
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basics; business; internal systems; sales; marketplace; global; aspects; retail industry; readers; retail; career; book; right; tools; provides; determine; uptodate coverage; questions; discussion; topics; end; current