Consultant's Guide to Proprosal Writing

Consultant's Guide to Proprosal Writing

How to Satisfy Your Clients and Double Your Income

Holtz, Herman

John Wiley & Sons Inc

10/1998

320

Dura

Inglês

9780471249177

15 a 20 dias

628

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An Orientation in Proposals.

What It Takes to Write a Good Proposal.

The Development of Effective Strategies.

Some Basics of Sales and Marketing.

Gathering Market Intelligence.

In the Beginning.

Program Design.

Writing, Communication, and Persuasion.

Special Presentation Guides and Strategies.

Graphics.

The Executive Summary (and Other Front Matter).

Common Problems and Ideas for Solutions.

Miscellaneous Important Information for Proposal Writing.

Index.
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